Development of a comprehensive digital marketing and content campaign for Soulbass, an electronic music event with a strong visual identity and an active social media presence. The project focused on defining a clear and cohesive creative direction, adaptable across multiple platforms while maintaining visual impact and consistency.
The campaign included the creation of graphic and animated content for posts, stories, and reels, combining visual design, motion graphics, and dynamic pacing to enhance artist promotion and build anticipation around the event. Each asset was designed to work independently and as part of a larger campaign system.
The final result was a bold and fluid visual communication strategy aimed at increasing engagement, strengthening the event’s identity, and connecting with the audience through contemporary, high-impact digital content.
