This project involved the development of a complete visual campaign for an electronic music event, designed to communicate its identity, energy, and atmosphere across digital platforms.
A cohesive and recognizable visual system was created, combining bold typography, high-contrast compositions, and expressive graphic elements, adapted to multiple formats while maintaining visual consistency.
From a digital marketing perspective, the campaign was conceived specifically for social media, focusing on dynamic content and collaborations with participating artists to amplify reach and visibility. The content included static posts, animated visuals, reels, and stories, designed to build anticipation and sustain audience engagement leading up to the event.
The result was a high-impact campaign that successfully sold out the venue, establishing the event as a creative and commercial success.
