This project focuses on the development of a marketing and design campaign for Soulbass, an electronic music promoter rooted in contemporary and underground culture.
From a community management perspective, the goal was to create a strong and recognizable visual identity capable of supporting event promotion while reinforcing the brand’s long-term presence. The campaign was designed to work across social media, digital platforms, and physical formats, ensuring visual consistency and clarity at every brand touchpoint.
The visual system is built around bold typography, high-contrast compositions, and an energetic aesthetic that translates the sound and attitude of Soulbass into impactful graphic pieces. More than individual event promotion, the campaign aims to build long-term recognition and deliver a cohesive brand experience that connects music, identity, and audience.
