This project focuses on the development of a marketing and design campaign for a series of Latin music events at MAD Club, created to connect with a different audience through a vibrant, expressive, and playful visual language.
From a community management perspective, the campaign was designed to stand out through color, energy, and attitude, using bold compositions and expressive graphics to immediately communicate the atmosphere of each event. The goal was not only to promote individual parties, but to create visual impact that resonated with a Latin-oriented audience and encouraged interaction across social media.
Each piece was adapted to digital platforms and social formats, ensuring high visibility, clarity, and engagement in fast-paced environments. The visual approach embraces contrast, saturated colors, and strong imagery to transmit rhythm, fun, and personality, positioning MAD Club as a dynamic and versatile nightlife brand.
The result is a flexible campaign that adapts to different Latin concepts while maintaining coherence, impact, and a clear connection with its target audience.
