This flyer was designed for MAD Club as a bold and expressive communication piece aimed at capturing the club’s personality and nightlife energy.
The concept moves away from traditional club visuals, embracing an illustrated and playful style filled with color, graphic elements, and character-driven compositions. The goal was to create an instantly recognizable piece that feels fun, chaotic, and unapologetic, connecting with a young and dynamic audience.
From a communication perspective, the flyer works both as an informational tool and as a brand statement. The layout balances dense content with visual rhythm, guiding the viewer through event details while reinforcing MAD’s identity as a space for freedom, music, and non-stop nights.
The result is a high-impact flyer that prioritizes attitude and character, transforming promotion into an extension of the club’s experience.
